Nike PSG

To celebrate Nike's sponsorship of Paris Saint-Germain we created this print campaign that ran in Parisian newspapers. I tried to give the headlines a certain French philosophical feel...

In 2032, your grandchildren will ask, "Is it true you saw PSG in their glory years?"

There are maybe 6 matches a year you cannot miss. Tonight might be one of them.

Football makes all other artforms insignificant.

The better we play, the more you encourage. The more you encourage, the better we play.

Tonight you might feel joy or pain, but you will feel something.

There isn't one god, there are eleven.

New rule: beautiful goals count double.