Nike 'Sticky Shoe' Insert

Press insert that ran in German sports magazines. Rough translation: "Nike's Air Slice tennis shoe has a unique herringbone sole for total control on sand. So you can glide across the court when you want to. And stop dead when you have to." Wieden's brilliant print production chief Pieter Leendertse found just the right kind of glue to make our point. (And, 18 years later, it still works.)

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