Coca-Cola 'The Coke Side of Life'

I wrote this platform line which helped Wieden + Kennedy win Coke's global Classic business and became their first new worldwide tagline in two decades, running in over 200 markets. 

I also came up with this simple TV idea for the pitch, which Coke loved so much they ran it in Europe and subsequently made multiple adapted versions to run in dozens of other markets around the world.