Our idea was to make an advert the same way Sipsmith makes gin: with meticulous dedication to craft. So we worked with director Jeff Low and the production team behind Fantastic Mr Fox and Isle of Dogs to create a lushly detailed stop-frame animated epic bringing to life their lovably vain mascot Mr Swan (voiced by Julian Barratt.) It became Ogilvy's most-awarded work for 2019-20, bolstered Sipsmith's credentials in a crowded UK market and helped open up international expansion for the brand.
An extra shot for social:
The inimitable Mr Swan picked up two bronze lions at Cannes, a graphite pencil at D&AD, gold at LIA, two golds and a silver at Kinsale, as well as some splendid industry reviews. Cheers!
