BritBox Rebrand

BritBox began as a place where you could stream your favourite old shows from the BBC and ITV, but when it started making original content, it was time for a rebrand.

I came up with the idea of using the foremost expert on original British entertainment - Shakespeare - as a brand spokesman. He was animated by another UK legend, Aardman. 

Agency: ITV/BritBox in-house, CD Neill Torbit.